DATA MINING

Decision Making Based on Data Mining



Decision Making Based on Data Mining

Introduction

The oil is there, there's the meat, milk and even the salad is the one that chose Mrs. Smith. Yet spending has not done her. The noodles are steaming on the table. Yet Ms. Smith is now out of the house and has not turned on or the oven or stove. An unlikely scenario? No, the daily home delivery.

In our country to take the lead in the field of home deliveries was - looks a bit '- the pizza. The boom of pizza by the slice or cut of about fifteen years ago he pulled with it the development of home delivery of pizza ready. Formula that has seen the advent of specialized chains and franchises, such as "Pizza Typical" which now boasts hundreds of outlets throughout the territory, but also adopted by traditional pizzerias. All you need is 2 or 3 motors which are mounted on the typical thermal containers "cube" and ensures a fast delivery in the district. At the same time arose the companies specialized in door to door delivery of ice cream and frozen products. How Bofrost, has become a leader in 11 European countries, with 4 million homes reached by the service.

The law of diminishing marginal utility states that in the continuous act of eating the pizza by UK population the marginal utility of goods begins to decrease.

Discussion

That of home delivery is now a growing market that is highly diversified, driven by the tastes and dietary requirements that are delineated in recent years and is aimed at different types of consumers and different age groups. The traditional gender roles of men and women in Italy is slowly evolving helped by the fact that (the key point is that) women, mothers, or singles who are, they work. Nevertheless it nearly always take care of their domestic activities necessary for the maintenance of the house in a "decent" and of course cooking. Therefore it becomes difficult to have to (and able) to think of a daily menu prepared, varied and based on products purchased fresh daily.

According to the latest ISTAT Multipurpose Survey on the use of time, the Italian women aged between 20 and 74 years are among the Europeans to have less free time. In the ranking are the second lowest of the first Lithuanian: can grant only 4 hours and 8 minutes a day for recreation or relaxation (Ledford & Tyler, 2007). To save at least the time it would take to buy some products, more and more women but also men who are living alone or young couples who choose home delivery. And mineral water, wine and organic produce coming straight home.

Or, even more comfortable, we bring you all the weekly shopping. Without the hassle of lifting and carrying heavy bags up to your apartment. And 'This is the home delivery service now used more. Almost all the large chains of supermarkets and hypermarkets (the Sma to Pam, from GS to Auchan, ...