CUSTOMER RELATIONSHIP VS. CUSTOMER EXPERIENCE

Customer Relationship vs. Customer Experience

Customer Relationship vs. Customer Experience

Customer Experiences

As a customer of Optus, the company provides three things that are valuable for us. Firstly, Optus provides us copious telecommunicating products to choice. Secondly, the company has diversified touch points, about 6000 outlets, call center and web site, to serve customers in the way they prefer. Thirdly, Optus, as a challenger to the market leader Telstra, offers a relatively attractive price to the customer.

According to the customer value formula, the value, which Optus provided to us, is basically equal to what we expected. So, we are satisfied ...