Cultural, Social and Economic Influences of Changing Fashion Trends in India in the Last 20 Years

by

ACKNOWLEDGEMENT

It would not have been possible to narrate this thesis without the help and motivation of the gracious people around me, to only some of whom it is possible to give particular highlight here.

First of all, I would like to express my sincere appreciation to my advisor [professor's name] for the continuous support of my study and research, for his endurance, enthusiasm and engross knowledge. His guidance helped me in all the time of research and writing for this thesis.

Besides my advisor, I would like to thank the rest of my thesis committee [professor's names] for their encouragement, perceptive comments and difficult questions.

I thank my fellow research companions [names] for the stimulating discussions, for working together before deadlines and for the enlightening experiences.

Last but not the least I would like to thank my family: [names] for supporting me and providing me insightful suggestions and ideas for working on this diversified project.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Table of Contents

ACKNOWLEDGEMENTii

DECLARATIONiii

Chapter1: Introduction1

Research Background1

Research Aims and Objectives4

Research Questions4

Rationale of the Research4

Significance of the Research6

Research Structure8

Chapter 2: Literature Review11

Fashion and Fashion Industry11

Fashion Consciousness12

Introduction to Indian Fashion Trends and Industry13

Historical Perspective of the Indian Fashion Industry14

Role of Media and Television in Fashion Development15

Examining the Outcomes18

Role of Communication and Advancement within Fashion Trends in India19

Outsource of Microeconomics in Indian Fashion Industry23

1.Screening of Authenticity25

2.Payment Options25

3.Liability26

4.Instant Business Providence26

5.Time and Language26

Chapter 3: Methodology28

Research Method28

Research Instrument29

Data Collection method32

Primary Source33

Secondary Source33

Participants33

Data Analysis38

Ethical Consideration38

Chapter 4: Discussion, Finding and Analysis40

Social factors42

Exigency approach of culture43

Cultural factors44

Economic factors46

Configuration perspective47

Finding48

Male or Female48

Age of the respondents48

The way someone dresses reflect who they are49

Current fashion trends reflect our society's views on women50

Current fashion trends reflect our society's views on Men50

Fashion designers designing wardrobes with a combination of eastern and western traditions51

Fashion is of a very close one and it can have a greater influence on the constitution of educators52

Fashion phenomenon has raised Economic inequality and Social class standing53

Do you agree that Magazine influence the young adult women's fashion and dressing54

Do you agree TV influence is associated with women's fashion and dressing across all ages?54

Analysis55

Chapter 5: Conclusion58

REFERENCES66

Questionnaire70

Chapter1: Introduction

Research Background

Considering the existence span for humans, man's association and affiliation with machine and automation has been brief and although there have been multiple civilizations that have progressed with moderation with time, there are a few that have gradually estimated and undermined such configurations (Johnson, 2002, 125). The first human ancestors probably lived approximately two to three million years ago and the steady evolution from the biological diversity and hierarchy took hundreds of thousands of years. Aspects of agriculture initiated only around 9,000 BC and writing only around 5,500 years back. The modern technological era started in Western Europe approximately 200 ...