Cultural exchange are very important in international business because among different countries. There are many cultures which must be understood and treated in the best practice by employers wishing to go into business abroad. In other words, having knowledge of other cultures understands the impact of cultural differences in countries' trade practices. For this, it is necessary to understand the social, religious and social systems, language, education and culture at work. Culture is a method of values and norms shared by a group which, when taken together, develop a blueprint for life. By values, it is meant abstract ideas about what a company feels good, proper and acceptable. It is defined by rules, social rules and guidelines that promote appropriate behavior in situations and society means a group of people who share a set of values and norms. (Adler, 1997)
Impact of Cultural Exchange on Trade
When we interact with people of other cultures, there is no way to replace a careful receptivity to interpersonal relationships, the power of observation, effective questions and good common sense. You can learn a lot by watching how people are treated the same culture together. Do not be afraid to ask questions because most people respond very positively to questions about their own culture. They must ask a variety of individuals to obtain a true perspective of reality. Making a sincere effort to find the positive in the historical contributions, literary and cultural society, to learn some nice phrases in the language of another person, and show appreciation for the food and music of another culture can have positive real. So it is not that there are no cultural differences. There are real differences between people that give them great richness (and sometimes a little humor). (Harvey, 2002)
The assertion is that people have more in common than is often thought, as the need for affiliation and affection, participation and contribution. When they look beyond the exterior and appearances, they are not so different after all. The rules are social rules that govern the actions of people together. With two categories: custom. Applications are arrangements for daily life with little meaning morals and manners are rules that are considered essential to the functioning of a society and social life. The society is a group of people united by a common culture. There is no strict correspondence between a state and society because nations are political creations that may have one or more cultures. In addition, there are cultures that span several countries or states. So, it can be said that the difference in the cultures certainly exists between many people. Therefore, all the issues related to cultural differences have been discussed in detail. (Lynch, 1992)
History and Cultural significance of trade
The proliferation of products does not say anything about the way they spread. The movement of goods between manufacturers and users of its products done since time immemorial trade. Dealer procured and delivered the products, as in early ...