CSR - COMPANY'S RESPONSIBILITY IMAGE,

CSR - Company's Responsibility Image



Corporate social responsibility - (corporation and environment)

Corporate social responsibility (CSR), also called corporate social responsibility (CSR) can be defined as the active and voluntary contribution to improving social , economic and environmental by companies, usually with the aim of improving its competitive position and valuation and its value .

Corporate social responsibility goes beyond compliance with laws and regulations, assuming their respect and strict compliance. In this sense, labor laws and regulations related to the environment are the starting point to environmental responsibility. Compliance with these basic policy does not match Social Responsibility, but with the obligations that any company must meet simply because of his activities. It would be difficult to understand allegation by a company's CSR activities if it has or does not comply with the legislation referred to their activities. (Jerry, 267)

Since its inception, the human species has transformed the environment in pursuit of satisfying their needs. Although early Homo sapiens lived in relative harmony with the environment, because of the gradual economic and social development of human civilizations, to agriculture, livestock, control and use of fire in the beginning, to the Industrial Revolution, the discovery, use and exploitation of fossil fuels and the intensive exploitation of mineral resources of the Earth and the scientific revolution - technological later, it has substantially increased the capacity of human impact on the environment, and so clearly decreasing accelerated its quality and its ability to support life, which has caused the current environmental crisis.

An outline of one or several courses of action

The scale and nature of the benefits it can provide the implementation of social responsibility in a company is on the nature of it and it is difficult to quantify. Some authors found that there is a direct relationship between social performance / environmental and financial. However, those companies using corporate social responsibility not looking for a financial return in the short term. Although the definition used to explain the impact on shareholders generally refers to joint efforts and voluntary corporate social responsibility management can be operated from internal departments to the company as human resources, business development and institutional relations, or may be part of an independent unit that reports to the director or in some cases to the board of directors. Although some companies implement measures with similar values ??without necessarily define a team or a strategic program. Corporate social responsibility is often used to improve the image of the company. If the strategy of the company and its operations are far from the social responsibility corporate social responsibility program can be interpreted as an attempt to whitewash (green wash if it is environmental issues) and the company is in evidence. (Gerald, 2005, 267)

Since the '60s, we see a process of awareness about this issue, which has gradually joined scientists, academics, politicians, organizations, businesses, governments, civil society, communities, ethnicities, cultures and social groups, which in one way or another declared the urgent need to mobilize human performance in ...