Cross Cultural Communication

by

ABSTRACT

There are various issues when living or working in a foreign environment. Communication across cultures is difficult. A critical impact of business globalization is the development of diversity in the workers. Effective global enterprise communication skills are the backbone that supports the transaction of business around the world. Managers working global business develop cultural acquire and fluency cultural-sensitive communication tools. The development of managerial communicative skills is challenging because management can be viewed differently from culture to culture. The purpose of this study is to explore the impact of cultural diversity on communication.

TABLE OF CONTENTS

ABSTRACTII

CHAPTER 1: INTRODUCTION1

Research Question1

Literature Review1

Importance of Cross-Cultural Communication Study1

Barriers to Effective Cross-Cultural Communication1

CHAPTER 2: METHODOLOGY3

Qualitative Research3

Quantitative Research3

Rationale for a Qualitative Study4

Rationale for the Proposed Method4

CHAPTER 3: SAMPLE AND TOOLS5

CHAPTER 4: BUDGET6

CHAPTER 5: ETHICS7

REFERENCES8

APPENDIX9

Appendix A: Research Ethics Review for Research Project9

Appendix B: Consent form11

Appendix C: Interview Questionnaire12

CHAPTER 1: INTRODUCTION

Research Question

The reason for conducting this research is to explore the effectiveness of intercultural communication and impact of cultural diversity on communication.

Literature Review

Importance of Cross-Cultural Communication Study

Communication covers all aspects of organization activity. It's the process by which things are achieved in global organizations. For global managers, effective communication is a crucial skill because the manager's planning, organizing, monitoring and facilitating functions become operational zed only through communication. Cross-cultural communication creates when two managers from different cultures exchange meanings in both verbal and nonverbal ways. Every international manager is a communicator. Everything an international manager says and does communicates something in some way to some group or somebody. Cross-cultural communication happens when two managers from different cultures exchange meanings with one another.

Barriers to Effective Cross-Cultural Communication

Major barriers to effective cross-cultural communication come from: differences in spoken language, the extent to which information is exchanged, the use of nonverbal behavior, and consideration of time. Approximately 6,000 languages are used in the world today. Global managers are required to communicate in a second or third language that both individuals shall understand. Regardless of one's fluency in that second or third understanding and language of the receiver's host culture, miscommunications and cross-culture misunderstanding are still likely to happen.

To prevent issues from happening, successful international managers in the 21st century need to be able to communicate in the language of their customer, no matter where that customer is located.

CHAPTER 2: METHODOLOGY

The survey research method was used for this study. The survey consisted of the questionnaire which comprised of both open and closed-ended questions.

Open-ended questions are conversational; the surveyor recorded everything the respondent said. Open-ended questions are very costly in survey time to administer and analyze by researchers; for these reasons, closed-ended questions are much more common in survey research. Closed-ended questions provide response options for a respondent to identify and select. There are many ways of structuring the response alternatives for closed-ended questions, but the most common is to ask a respondent to select an item from a rating scale.

Qualitative Research Van Maanen (1983) define qualitative methods of research as ' an array of interpretive techniques, which seek to describe, decode, translate ...