Critically analyse the factors that bringing the Customers in Hotel Crowne Plaza

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ACKNOWLEDGEMENTS

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with the university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTSII

DECLARATIONIII

CHAPTER 2: LITERATURE REVIEW1

Hotel Crowne Plaza1

Reasons for visiting and customer satisfaction2

Impact of the marketing of the Crowne Plaza on customer5

What are the things that attracting the customers8

Segment of the customers9

Loyalty program for the customers12

Customization of Loyalty Programs15

What are the customers' expectations while staying in the hotel?16

Conclusion20

REFERENCES22

CHAPTER 2: LITERATURE REVIEW

Hotel Crowne Plaza

Hotel Crowne plaza is famous for its excellent service. Hotel Crowne Plaza is located in the centre of the city and is considered as one of the best hotels of the city. The hotel provides extensive services which increase the customer satisfaction. The hotel is located in the centre of the city and thus making it easier for the visitors to locate it. The hotel is location is very important because it is the busiest area of the city. All the motorways and the main roads are easy to access from the hotel. The hotel offers variety of services which include the 352 first class guest rooms, about 32 suites and club rooms, more than 10 meeting rooms and about 730 space car parks.

Keeping in view the demand of the visitors and the guest, the hotel management has formed marketing strategies which will directly impact the business of the hotel. The marketing strategies are developed in such a way that the hotel would sustain in the competitive market and be a market leader. However, the marketing tool which increased the hotel business manifold is the hotel affiliation with the intercontinental hotel group.

If the hotel is associated with the extensive network of hotels, it brings in many advantages for the hotel. Due to strong internal recognition of the intercontinental hotel group, the hotel Crowne plaza enjoys lots of market share and has become market leader. The intercontinental hotel group offers more than 3700 hotel all over the world with about 550,000 guest rooms.

IHG has contributed a lot in bringing visitors to Crowne Plaza Hotel and it did so by starting the loyalty program scheme. This loyalty program has become an important marketing component for the Hotel Crowne plaza. IHG has advertised the Hotel Crowne plaza as a holiday destination all over the ...