Critical Writing

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Critical Writing

Introduction

The arguments made by Stuart Ewen in his book Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture are much flawed. For example, in part 1 and in Chapter 1 of his book, he makes the claim that consumerism started at a time when the business model of Ford had come into existence. This Ford model of production believed in mass production where the workers worked in three shifts to produce the standard Ford cars and automobiles. Hence, the author argues that it was at this time that the consumerism and the consumption by ...