According to Ted Fishman despite the fact that bottled water consumption has been steadily growing in the world there are still people who do not get a clean glass of water free. Water business is growing day by day it is the most dynamic sector of all the food and beverage industry: The increase in bottled water consumption has boosted the bottled water industry and market trends show very promising perspectives for the future. This paper will then identify the major reasons why consumers choose to buy expensive bottled water rather than drink tap water. It will finally analyse ...