The case started with Watkins and Creekmur, who were two school buddies planned to start their online business, by developing a website. This website was named as AllHipHop.com and attracted a number of users at the introductory level. Two of main problems discussed in the case are; 1st Watkins and Creekmur invest most of their time in developing and admitting the content of the website, while taking measures for attracting advertisements on their website. This would have resulted in the establishment and maintenance of cash flows. 2nd the management did not focus on ...