Critical Analysis of Asian Companies unsuccessful in Foreign Region

Critical Analysis of Asian Companies unsuccessful in Foreign Region

Introduction of the companies of Asia and Far East Region

Asian economy is developing at a very deliberate pace but still there are some great business minds which are leading some of the greatest organizations in the region. These companies have proved that extraordinary management and business skills can entitle an organization to stand amongst the best organizations of the globe. In the last one decade, Asian investors and entrepreneurs have seriously developed various super companies, which are rising at a swift pace on their way to success. According to the Forbes' list of top organizations of Asian and Far East region, there are 5 organizations belong to China and rest of them are from India and Korea. The list of those organizations, by market value for 2012, is as follows.

Samsung Electronics, South Korea

Tencent Holdings, China

Baidu, China

Tata Consultancy Services, India

ITC, India

HDFC Bank, India

Citic Securities, China

Bharti Airtel, India

Want Want China Holdings, China

Belle International Holdings, China

These are some of the greatest organizational brands operating in Asia and Far East region, but except for three or four organization out of these ten, no firm has managed to expand its brand outside region. There are many reasons behind their unsuccessful stories abroad and some of those reasons are discuss below.

Reasons behind unsuccessful brand extension overseas

Though succeeding in their own region, Asian and Far Eastern companies are still failing in the western region which many economists and investors indicated as an alarming situation. The greatest aspect in the success story of a brand is its promotion and in my analysis, this is the major reason why Asian companies fail to generate revenue in the foreign markets. Asian companies usually promote their product, service or brand with respect to Asian consumer. There ...