CREATIVITY AND INNOVATION

Creativity and Innovation

Creativity and Innovation

Introduction

The term creativity refers to the capability or action of creating something unusal and orignal. Whereas, the term is innovation is the implementation of the new concepts in the real world. Creativity and innovation are also defined as the ability to combine different ideas or mechanism in such a way that it combinedly creates and implement a unique idea. In other words, the term creativity and innocation refers to the organization of different concepts that develops new approaches to things or find new and unique solutions to problems.

In this context, it is advisable to make alliances with organizations devoted to applied research. Innovation is understood as a process of solution, which become a problem or need a creative idea. A business that designs a delivery of a product usually has to go to a store and home, or modify their systems working to get closer to the customer to surprise positively and notify them the about the solution.

The innovative organization is characterized by its ability to channel creative contributions to make them useful results for the market, quality and internal productivity. In such a dynamic environment, turbulent and threatening as we live in the business, it should encourage innovation. Some companies are profitable, it is their efforts to cultivate innovation at all levels of the organization. Different departments take ideas and transform them into successful products or services in order to purchase and market for its originality.

Business entrepreneurs initiators commit significant resources in innovative projects that give competitive advantages which are difficult to follow by competitors, without dedication and perseverance in the internal promotion of innovation that is sure to be complicated to get the preference of customers and consumers (Stamm, 2003: 51-75).

The Importance of Creativity and Innovation in Business Context

It is true that the world is facing financial crunch and that unemployment is increasing in the European region. The key of creativity and innovation is to motivate and develop new consumption, and that how a company can help its stakeholders to obtain maximum benefits of the creation. In context of growing global crisis, the importance of creativity and innovation has increased rapidly, this is the only thing that will help out companies to sustain their business by introducing creative ideas and innovative solutions to different problems. This moment is a great opportunity for those business leaders who know how to manage a single value and scarce as talent. The talent makes the difference between success and failure of a business.

It is true that in times of crisis, we must have a comprehensive cost control, and in the case of businesses, the cost of staff is an essential part of our total cost. We will have to control, even reduce them, but beware, it is in these moments where I believe we should also include assets that provide competitive advantage and certainly the talent and innovation are the most valuable tools in future.

The current crisis shows us that presently people are living in the ...