CREATIVE GRAFIX

Business Proposal: Creative Grafix

Business Proposal: Creative Grafix

Objectives

The aims for the initial years of business comprise:

To grow a graphics organization that will produce success within next years.

To make a business whose main objective is to surpass client's prospects.

To make a business which offer the intended clients with helpful facilities and offers the proprietor with a creative, flexible, gainful , and fun commercial prospects.

Mission

The mission of “Creative Grafix” will be to offer the clients with practical and creative printing services and graphic design work.  Our assistances will go beyond the customers' expectations.

Company Summary

The name of this online graphic and printing business will be “Creative Grafix”. The Creative Grafix is a new graphics company that will provide other business with graphics and printing services. The company will be located in London, UK and it will function from a downtown office. The Creative Grafix will be an online supplier of graphic and printing.

Business Opportunities

Creative Grafix is a new business proposed by us. We work to be an established printing company in London, UK, but wishes to open a larger-format printing company in the underserved market of the area. In addition to large-format printing, Creative Grafix will offer ancillary services such as basic layout/graphic design, packaging/shipping, and installation. (Berman 2000, 12-15)

Business Description

From museums and sporting arenas to trade shows and hospitals, large-format printing is making a major impact for advertisers and organizations of all types. In recent years large-format printing technology has advanced rapidly, offering customers greater capabilities, higher-quality, and more options. Examples of large-format printing include:

Web designing

Backlit Displays

Murals

Event Graphics

Vehicle Graphics

Signage

Posters

Museum Banners

Point-of-Purchase Displays

Trade Shows Exhibits

Wall Graphics

Floor Graphics

Yard Signs

Executive Summary

Creative Grafix specializes in large-format printing applications such as vehicle wraps, outdoor banners, posters, and tradeshow graphics.

Business Operations

The company initially will handle designing, press operations and new business development. To ensure a successful operation, Creative Grafix will need to hire additional staff members for the following positions:

Sales (prospecting)

Graphics designers

Customer Service (account management)

Administrative Assistant (production scheduling, payroll, accounts payable/receivable, office operations)

Production Assistant (assist with press operations, finishing/packaging, installations)

Creative Grafix has established a business banking account with Park Lane Community Bank, as well as a merchant account for accepting credit card payments. Accounting and tax advisory services will be provided by A-1 Tax & Accounting Services. The company has utilized an online legal document service to prepare the paperwork necessary for incorporating his new business. (Sant 2003, 123)

Marketing Strategy

Creative Grafix is located in Park Lane, in London city with approximately 7,000 organizations and businesses and 165,000 residents. The company will market its services to retail and service businesses in the following sub-categories:

Retail Trade

Auto Dealers & Gas Stations (161)

Bars (48)

Building Materials, Hardware & Garden (65)

Clothing Stores (62)

Convenience Stores (21)

Drugstores (25)

Electronics & Computer Stores (35)

Food Markets (39)

Furniture Stores (32)

General Merchandise Stores (35)

Home Furnishings (35)

Liquor Stores (23)

Music Stores (8)

Other Food Service (80)

Other Food Stores (30)

Restaurants (220)

Specialty Stores (240)

Services

Advertising Agencies (40)

Churches (237)

Colleges & Universities (9)

Conference & Convention Centers (5)

Entertainment & Recreation Services (90)

Health & Medical Service Providers (403)

Hospitals (4)

Hotels & Lodging (35)

Legal Services (256)

Membership Organizations (298)

Museums ...