CREATIVE ACTION IN ORGANIZATIONS

Creative Action in Organizations



Creative Action in Organizations

"Creativity is a social network process ... where weak ties provide novel input for creative problem solving"

Introduction

Creativity in organizations can be defined as a process of adding new ideas; innovations are developed to enable it. Are the ability to create new and useful ideas and solutions to everyday problems and challenges generating. For many years, technology has replaced people in the performance of many routine tasks and has assumed increasing importance in more complex processes. The universal availability of affordable technology has created a highly competitive global market, fueling the growth of economies based heavily on the expertise in the developing countries, with India and China as prime examples. Developed countries like the United States no longer maintain a competitive advantage based on exclusive access to modern technology and skilled labor. To facilitate the development of creativity is undoubtedly require a number of conditions. Like

a) An emphasis on creating problems not only in the solution

b) Comprehensive emphasis the process, in person and on the product,

c) Emphasis on the field,

d) Emphasis on learning, and

e) Emphasis on consciousness.

Discussion; Creative Action in Organization

Selected organization: Tesco

Tesco is an international distribution group based primarily in the UK, in Ireland and Asia. The company was founded in 1919 by Jack (later Sir Jack) Cohen, selling groceries from a stall in London's East End. “Tesco” as a brand first appeared five years later.

Growth since the early days has occurred both organically and by acquisition, and today the total number of stores exceeds 3,700. Today, although Tesco remains focused on grocery items, following the Continental hypermarket model, it has also diversified into consumer electronic goods, clothing, DVDs and CDs, furniture, telecoms, and even insurance and other financial services.Aims and objective

The purpose of creativity is to the old values ??in a new (better) or to provide new combinations of securities or the securities offered in it new. The purpose of creativity is not just to be different for the sake of being different. And so, the essay will discuss and analyze how to build a creative personality that can benefit the organization in multi-dimensions.

Although it is difficult to present a generalize view and concept about how to be creative but, as the ultimate results of creativity are in material manner. More focused approach to be adopted from viewpoint of organizations that can benefit it n many ways through presence of a creative person.

The process of being creative as discussed by many authors will b analyzed and finally recommendations will be given about being and being consistent in creativity.

Creative Action

Maslow was the first to describe some aspects of creative experiences for the development of personality. Distinguish from primary creativity, such as a jazz improvisation or a child's drawing and creativity high. These are distinguished i.e. passivity and openness to the world of inspiration own experiences summit must yield to the activity because once concluded voluntary regression into the depths, and ...