The following report for the Board of CIT which contains clear recommendations on the steps that the bank should take in the future regarding its current customer groups. CIT plc is a bank that offers a variety of services to its clients. One of the services offered is aimed at high net worth and the bank is currently reviewing the performance of its client base. The high net worth clients are classified into four groups based on the value of their individual liquid assets deposited in CIT plc (Upchurch, 1998). The following annual budgeting information has been prepared:
Group
W
X
Y
Z
Total
Individual Value (€ '000's)
€ 500-€ 999
€ 1000-€ 2999
€ 3000-€ 5999
€ 6000-€ 9999
Number of Clients
1,000
1,500
2,000
1,800
6,300
Total Contribution (€ '000's)
500
900
1,400
2,500
5,300
0.5
0.6
0.7
1.388888889
Overheads
W
X
Y
Z
Total
Share of Support Costs
285
760
790
1,165
3,000
Share of Facility Costs
100
160
240
500
1,000
Profit\Loss
115
(20)
370
835
1,300
The low profitability from Client Group W and the losses from Client group X were investigated, in order to increase marketing and sales effort on increasing the number of clients within flourishing and performing groups (Theodore, 2009). CIT plc implemented activity based costing system (ABC) on its operations.
Two of the scenarios that came out during the investigation were analyzed and appraised. The results are provided below.
Scenario 1: Both the group W and Group X were abolished and all the focus was concentrated on Group Y and Group Z
Group
Y
Z
Individual Value (€ '000's)
€ 3000-€ 5999
€ 6000-€ 9999
Number of Clients
2500
2450
Total Contribution (€ '000's)
1750
3402.778
Overheads
Share of Support Costs
906
1,653
Share of Facility Costs
264
550
Profit\Loss
580
1,200
Grand Profit = 580 + 1200 = € 1780,000
Less Opportunity Cost for Group X and Group Y = 1780 - 115 - (-20) = € 1685,000
The result was great, as it produced far more profitability as compared to the original results. The original profitability was € 1300,000, and if scenario 1 is adopted it provided a profitability of € 1685,000, which is 385,000 more than the actual one (Staubus, 2002). The poor performing group removed has resulted in all the concentration towards the better performing groups and hence the result is superior.
There was another scenario which was analyzed. One by one Group W and Group Y was removed. The results are as under.
(With Group X Removed)
Group
W
Y
Z
Individual Value (€ '000's)
€ 500-€ 999
€ 3000-€ 5999
€ 6000-€ 9999
Number of Clients
1,000
625
612
Total Contribution (€ 000's)
500
438
850
Overheads
Share of Support Costs
285
227
413
Share of Facility Costs
108
259
540
Profit\Loss
107
(48)
(103)
Grand Profit = 107+ (-48) + (-103) = 44
Less Opportunity Cost for Group X = 44 - (- 20) = - € 24,000
(With Group W Removed)
Group
X
Y
Z
Individual Value (€ '000's)
€ 500-€ 999
€ 3000-€ 5999
€ 6000-€ 9999
Number of Clients
1,500
625
612
Total Contribution (€ '000's)
900
438
850
Overheads
Share of Support Costs
475
227
413
Share of Facility Costs
173
259
540
Profit\Loss
252
(48)
(103)
Grand Profit = 252+ (-48) + (-103) = 101
Less Opportunity Cost for Group W = 101 - 115 = - € 14, 000