Corporate Social Responsibility at P&G



TABLE OF CONTENTS

CHAPTER 12

Introduction2

Background of the study2

Problem Statement3

Significance of the Study4

Rationale/ Nature of the study5

Hypothesis/Research Question6

CHAPTER 2: LITERATURE REVIEW7

Theoretical framework7

CHAPTER 3: METHODOLOGY13

Research Design14

Literature selection criteria14

Search technique15

Theoretical framework16

RESEARCH INSTRUMENTS16

Sampling and sample size17

Sampling and sample size20

CHAPTER 4: CONSIDERATION AND ANALYSIS22

CHAPTER 5: CONCLUSION24

Chapter 1

Introduction

Background of the study

Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society. P&G accepts as true that the opportunity for further worldwide development for house goods is high because the market for these goods is not as mature as that of the US (Hitt, et al., 2003, p. 13). This is amidst some causes why marketing and its strategies is always spectacular for the Company. On this case, Tide - one of the most popular emblems and broadly patronized detergents in the world and considered as the Company's flagship emblem (Decker, 1998) - has changed its advancements strategy. surge is a market foremost in laundry detergent industry after six decades since its historic launch, and tagged as the world's first synthetic detergent. This case study responses why P&G changed Tide's advancements strategy; provides recount of the alterations; and analyzes how these changes might talk a competitive benefit place for the emblem and the business itself.

Problem Statement

There is a large inequality in the means and roles of different entities to fulfill their claimed responsibility. This would imply the different entities have different responsibilities, in so much as states should ensure the civil rights of their citizens, that corporations should respect and encourage the human rights of their employees and that citizens should abide with written laws. But social responsibility can mean more than these examples. Many Non-governmental organizations (NGOs) accept that their role and the responsibility of their members as citizens are to help improve society by taking a proactive stance in their societal roles. It can also imply that corporations have an implicit obligation to give back to society (such as is claimed as part of corporate social responsibility and/or stakeholder theory). A third way that business can use ethical decision making to secure their businesses is by making decisions that allow for government agencies to minimize their involvement with the corporation. (Kaliski, 2001) In a competitor analysis, P&G's strongest and direct competitor is Unilever. It is because both companies share multiple markets in over 140 countries and have alike kinds and amounts of resources and apply alike schemes (Hitt, et al., 2003, p. 173). “A significant element of current thinking about privacy, however, stresses "self-regulation" rather than market or government mechanisms for protecting personal information” (Pride et al., 2008). Most rules and regulations are formed due to public outcry, if there is not outcry there often will be limited regulation.

Significance of the Study

P&G focuses on the values as well as culture of the company in order to drive success by improving their working environment. Due to the fact that the business had begun to augment in periods of ...