CORPORATE REPUTATION MANAGEMENT Corporate reputation Management

Corporate reputation Management

Introduction

Sony Company is a Japanese manufacturing company which is headquartered in Japan. It was ranked on 73 in 2011 by the fortune Global 500. It is one of the leading companies of the manufacturer of electric appliances for selling it to the consumer and professional market. Sony Corporation is the parent company of Sony Group, which operates in, 6 businesses. These include pictures, music, financial, consumer products and services and professional device and services. Sony Corporation is considered as one of the most entertaining company in the world. In this paper, we would be discussing the corporate reputation of Sony Company and how does it maintains it PR in the market. Corporate reputation provides an advantage to the company as it allows the company to succeed. This organizational reputation is more pronounced when consumers are familiar with the company. We must, therefore, manage the organizational reputation in order to be successful in business.

Strategic Analysis of the Company

External (macro-environmental) analysis

In this component, company's strategies have been defined. This section makes external and internal analysis of the organisation. This section conducts an audit on the current position of business and makes an analysis on the company's strategies and its utilisation of resources. The financial position of Sony has also been analyzed by using the management accounting techniques for decision making.

Porter's Five Forces

We can make an analysis of the external environment of Sony through the Porter's five forces model. From this mode, l we can see that competition in terms of suppliers is very high; therefore, the bargaining power of suppliers affect the environment of Sony. As the competition is very high, and there are many other retail stores; therefore, customers bargaining power is very high as customers have the option to go for others (Moingeon, Ramanantsoa, 2007, p. 383). New retail stores are entering in the market bringing threats for the company. Because of new entries in the market, Sony is afraid of the arrival of substitute products in the market. There is a very high chance of arrival of substitute products in the market. Competition is increasing in the market day by day, and the competitive rivalry is increasing for Sony.

PESTLE Analysis

Political Factors

The main political factors associated with the Sony are as followed. The local authority support for the charity is declining continuously. There is a great potential of withdrawal preceding the changes in the political control. There is also lack of coordination in the charity agenda. The political factors have greatly influenced the regulation of charity.

Economic Factors

There are some economical factors which can affect the market of Sony. These are the factors through which the purchasing power of the potential clients is affected. The economy has low inflation rate which is considered as the benefit and good sign for the companies. The rate or inflation has decreased to 1.3%. Another good factor for Sony is that the unemployment rate is very high and; therefore, the rate of spending is also ...