No one immediately thinks, Sweden as a country known for its fashion, but the retailer Hennes & Mauritz profitable dominate the globe, with nearly 1000 stores in 20 countries. Currently, total trade clothing in Europe, and currently appears stable from sadness to other sellers. Although Europe is the rule of the chain, H & M is one of the few fashion retailers have created a thriving hold on the American market, additional outlets by the end of the year and more planned in the future.
Q. 1
Going Global: Case of H & M
History of H & M goes back to 1947 when, in Northern Europe, Sweden, was a medieval culture, trade, treasure of the city center of Vasteras opened a company called "Hennes" S clothing store, with reasonable price and high quality apparel and fashion, so that Customers congratulations, in 1968, Hennes M "MauritzWidforss" shop, store name to Hennes & Mquritz.
Large volume to achieve H & M can be accredited to the ability of its internal design, examples of the style pig-patron, quickly recognizing the trend, then acting on it, and be able to provide models that are very similar to what other expensive designers create. This may seem a bit immoral in terms of fashion, but H & M supporters do not care. In fact, they are a happy, thinking that they got one on the head of the bosses out of fashion (Boddy, 2005, p. 7).
Another important draw retail strategy H & M store is a new product daily. Most of the new shares are through a system of rotation among the shops having worked on a particular line. Sources say that H & M "is for its entire inventory as much as eight times a year." In addition, they recognized that one of the best rotation cycles in the business, making "the goods from the drawing board to store shelves in as little as three weeks."
As mentioned earlier, the success of H & M is its ability to quickly identify fashion trends and get them into its product line. Its products developed in the staff more than 60 designers and sold in more than 20 H & M's. However, H & M does not have any real estate. Instead, the company believes it should focus its resources on retail trade. This can be problematic if the property owner finds the above applicant, as this may make the retail business to move beyond the "Prime" area. Another problem is that the company has no own production facilities, clothing made in Bangladesh, China and Turkey. Some European countries, which are known in the past sweatshops filled with children of workers within a few hours. After that, the company drives full force in the United States; it takes only one environmentalist to receive the wind mills to start damaging allegations. The company will likely deny such allegations and may be innocent, but often "corporations involved do not know, because they buy from ...