CORPORATE CULTURE FOR HEINEKEN

Corporate Culture for Heineken

Corporate Culture for Heineken

Introduction

The word organization is best described as a group of people, systematically managed, with mutual intentions of achieving similar goals and objectives. It provides us with a platform where people with similar ideas and interests join together to be efficiently productive. An organization can exist anywhere and does not necessarily require a corporate governance or legal jurisdiction to govern it, until it serves the main purpose that the group of individuals is trying to achieve. So it could be said that a group of kids aiming to build a tree house in their garden are a part of an informal organization, as they are organized to achieve their common goal that being the construction of the tree house.

Corporate Culture

Corporate culture lies in the organization, where it varies from business to business depending on the nature of the business and is considered to be an integral feature of any business. It simply represents the norms and behaviors and the way things are done in any organization and is always implicit and not explicit.

Corporate culture never remains fixed, as it keeps on changing with the passage of time being influenced by the combined traits of fresh employees a business may hire. It is often represented by certain specific factors of any business for instance the leadership style, employees' turnover, recruitment process and customer satisfaction etc (Mullins, 1999, pp. 49).

In order to improve the quality of life within the organization, community, or family circle, the following factors should be taken into consideration:

Change

Once one becomes a part of any organization, he goes through a unique self learning program, where books do not teach much, however actions and activities do. Keeping that in mind a person also becomes more adaptive to changes, since changes in technologies and market trends take place very often.

Communication

An organization also teaches us, how to delegate tasks and share workload, so more focus could be attained by the most important tasks. Apart from this, we also tend to understand the importance of communication and importance of having levels of hierarchy and management as it teaches us, to follow the chain of command and to be informative about everything through thorough communication, in order to decrease the chances of misunderstandings.

Leadership

Since a leader's performance is often reflected by the productivity of its workforce, so it teaches which leadership style to be used when e.g. autocratic or democratic, while keeping in mind the culture of the organization and the behavior of the employees. It also teaches us the importance of keeping control on things, as there are some control measures clearly mentioned to all the employees so that they employees don't go over board or do not take anything for granted and maintain the decorum of the organization. It also teaches the importance of planning as a tool for executing successful tasks.

Decision Making

An organization also helps a leader to be decisive and to be sure of his/her decision, as indecisiveness can be ...