CORPORATE COMMUNICATION

Corporate communication

Corporate communication

Introduction

Corporate communication is defined as the message which issued by an organization to its public. Public can be internal (stakeholders, employees and stakeholders) or external (channel partners, media, general public and industry bodies). An organization must communicate a strong message to its stakeholders to transfer credibility and transmit coherence. Corporate communication helps to communicate mission and vision to their organizations and communicate values. Corporate communication helps in managing the organizations reputation and its relationship with customers. It creates favorable relations with the customers and stakeholders. Corporate communication consists of dissemination of information by generalist and specialist in organization. It helps the organization to operate effectively (Saunders, Lewis, 2009, pp. 45).

Defining Corporate Communication

Corporate communication is a framework which outlines the activities to effectively maintain the internal and external issues of the organization. With the help of establishing a corporate communication strategy helps the organization to be successful. It is necessary to establish a proper corporate communication plan and implement it to allow two ways communication flow based on the feedback as well as branding of the company. The effective ways to do this is based on three mainstays: the organizational or corporate behavior, corporate design or visual presentation, and corporate and organizational communication (Public Relations and Advertising). Proper identity management is to establish standards of conduct and performance of each and every one of the levels of the organization, in the same direction, with one voice, from the manager to the receptionist, cook and housekeeper of the hotel, from sales to the healthcare worker and single employee of the factory.

It is also expressed in a common ethic and the same feeling about the history and traditions of the company or institution: commitment and unique concept on the product / service and what each person brings to it in his sense of wholeness. And a distinctive style to communicate with customers. When all this is treated in a conscious way and makes the body in each member of the organization is that we can start talking about organizational culture as "a set of underlying values that help people in the organization understand which actions are considered acceptable and what are considered unacceptable, "or which also explains ADECEC (Association of Consulting Companies Public Relations and Communication) as corporate culture or business philosophy:" a set of values that define the performance and behaviour of a company and endow it with its own identity” (Johnson, Scholes, 2002, pp. 34).

The conception and design of the symbols, names, trademarks and other visual elements on the other hand, encode the message formal presentation of the company before their audiences, on a daily basis. The subjective expression of what it means. With sufficient time to enunciate a word, displaying a logo or uniform colours to give the whole image is evoked in the minds of many people, for better or for worse. Could these symbols be the subject of a decision hastily or without the assistance of an experienced professional in the field? ...