Cordless Electric (Marketing)

Company Overview

Cordless Electric, is a leading innovator in the wireless power industry and aims to bring ingenious wireless power solutions and capabilities to its customers. The company's embedded wireless technology has broken new grounds in the realm of power technology, enabling new levels of efficiency for batteries, electronic devices and micro-power appliances. Its latest product offering consists of a state-of-the-art wireless charger that redefines the concepts of portable power.

Product Overview

The product has been designed to build upon the elements of “portability” and “freedom of positioning”. The new technology will enable the receiver and the charger to be up to 15ft apart while still charging. There are no requirements for accurately positioning the receiver on the charger to make it work. The specification provided by Cordless Electric currently focus on a slim, sleek and compact design that is easy to carry. The device does not require any additional components such as “Power mat”. Apart from this main differentiating element, the charger has a unique operational system that works on transmission of energy from a plug in an outlet through a magnetic field to a receiver that is plugged into the charging port of the device. While wireless chargers offered by competitors focus on electromagnetic field as their primary energy source; this new technology makes use of a magnetic resonance system that offers higher degree of portability and convenience.

Product Category & Competition

This report highlights the innovations in the “Wireless Power Industry” and converges on the product category of “Wireless chargers”. The major competitors include Energizer, Duracell, and Mophie.

Duracell is a global giant that emerged as a brand in the 1964. The brand has a strong global presence owing to its strong retail infrastructure and online selling. The company's products include All-purpose batteries, power reserves, rechargeable, speciality batteries, digital memory, hearing aid battery and auto & marine batteries (Duracell.com).

Mophie is another strong player in the industry that caters to the manufacture of intelligent devices and accessories for mobiles. The company is known not only for its smart solutions and strong relationships with global business partners but also for its creative designs; earning it the renowned position of a designer brand. The company is originally based in California and has presence in Michigan and China; operating on an even larger scale through close collaborations with major retailers worldwide (Mophie.com).

Energizer Holdings, Inc. is a brand with a global presence in over 160 countries and over 30 consumer brands under its umbrella. These brands cater to product lines in power, light, shaving, sun care, feminine care, infant care and skin care. With such a diverse product portfolio; the company offers competition in the product category of “Portable Power” offering wireless chargers and portable chargers to the market (energizer.com).

Product Improvement

With a hundred members already competing in the Wireless Power Consortium; consisting of some of the most sound technologically advanced member companies; there is little doubt the increasing global demand towards wireless chargers. New entrants find it easier to bring innovative products into the market ...