COOKING SAUCE

Strategic Marketing Plan

Strategic Marketing Plan for Cooking Sauce

Introduction

This marketing plan is related to the cooking sauce industry. The plan is related to the new brand's entry in the market and the problems being faced by the new cooking sauce in UK's market. This research will share a complete study of the marketing plan which is constructed in a way that help's company or map a clear route for the company in order to attain company's goal. As the range of cooking sauces has been gradually expanding so, the potential of market growth over the past decade is very high, and the broad variety of sauces from traditional as well as to ethnic are now available (market report, 2006). Cooking sauces market in sales growth has experienced 3.1percent increase in 2011 (Jack Sykes, 2012). In this research, all the marketing actions, competitor analysis, 4P's, audit and all other important aspects are considered.

Discussion

Company's review

Z & Z Co. is a new company in the cooking sauces manufacturers. The company is a joint venture of two childhood friends Zanax and Zeenu. The ground behind starting up the business was both of their love for food stuff. Eating is something they can die for! Their love made them initiate their business with the launch of its super unique brand named “Coulis Dip”. Coulis Dip is a cooking sauce that has a unique yet best taste in the town, Z & Z bet! Large multinationals established since history (i.e. Patak, Bertolli, Sacla) are all likely to be the strongest competitors of the new brand Coulis Dip in UK. The company also needs to get the trust of those customers who are already loyal with the existing brands. The company should have strong strategies to deal with the firm's threat of competitors.

Product Description

Coulis Dip

“Coulis” refers to liquid extracted from fruits or vegetables whereas here “Dip” refers to coat food with something saucy before eating it.

Product's characteristics

The specialty of this sauce is

Its healthy nature.

The sauce is extracted from fresh fruits and vegetables that are mingled-up that add a distinctive flavour to your food.

It is healthy and safe in nature to be taken with salads, meat or even snacks.

The particular needs of a customer segment are met according to their taste preferences.

Since we now live in a world that is more diet conscious thus, this cooking sauce is the best choice for those people who want to eat well and stay smart.

Coulis sauce has a strong aroma and has all natural goodness.

It is a cook-in sauce.

USP

“Eat your choice, stay healthy”

The product is fresh and differently flavoured. This cooking sauce can be the choice of those who are diet conscious and want to stay slim and smart without cutting out sauces from their lives. It is different from the other cooking sauces available in the market. It is the smartest choice and a kind of product which provides a taste that everybody would love because UK's customers always go for quality first. This USP being offered by the company increases;

The ...