CONTEMPORARY BUSINESS

Change And Continuity In Contemporary Business: Denmark

Change and Continuity In Contemporary Business: Denmark

Task 01: Describe and Analyze the Primary Internal and External Influences on Denmark

The concept of contemporary business could point to be the solution to today's internal and external transparency issues in the corporate world, arising from the increasing dominance of intangible assets (Rugman 2005: 5). It complements the Finanzper- perspective, providing the traditional accounting, a broader perspective, a perspective allows for the knowledge and resources on the intangible skills of an enterprise platform, the success of the company to establish in the future. Succeeds in both perspectives, the Finanzper- perspective and the perspective with the knowledge capital management perspective, so the company control system to link to a comprehensive framework that paves the way to the to- relationship between intangible potential development, utilization within the operational value recognize and optimize system and creation of financial performance and to be able to. In this example, contract, both the Danish concept of intellectual capital statements and the draft a comprehensive approach integrating the intellectual capital statements frameworks for company management and external influence presented, both for the company management to make management as well as outside the company transparent again (Rugman 2005: 7).

All businesses operate in a macro-environment which is influenced by the general economic system, demographic, social values and lifestyles, laws and regulations imposed by the authorities, and finally the technology variables affecting the firm, i.e. the conditions industry and the competitive arena in which it operates. The macro-environment of the company includes all relevant factors and influences outside the boundaries of the enterprise, i.e. all variables as significant to influence the final decisions regarding the orientation of the bottom to follow the objectives, strategy and business model to be adopted.

The events that concern the outer ring of the macro-rhythms can follow more or less rapid, be announced by some signal or manifest itself in a sudden and unpredictable (Rugman 2004:471). The impact of these variables on the strategic choice may be relevant or marginal, but even if the change happens very slowly, trends and events of strategic importance of the variables that make up the outer ring of the macro-environment are so 'numerous to justify vigilance by the company.

The factors and forces of the macro-environment that exert the greatest influence over strategic decisions are usually the ones closest to the company and its industry and competitive environment (Osegowitsch 2008: 184). The dominant economic characteristics depend on such variables as market size and growth rate, the number and size of buyers and sellers, the geographic boundaries of the market, the degree of product differentiation, the pace of innovation, the conditions of supply and demand, the pace of technological progress, the magnitude of the vertical and the weight that the economies of scale play in reducing costs, and the experience curve.

Knowledge of distinctive economic sector is not only a prerequisite for the subsequent analytical work, but also allows you to understand the strategic behaviour that competitors will ...