Consumer Behaviour Buying Process

Consumer Behaviour Buying Process



Consumer Behaviour Buying Process

Stages of the consumer buying decision-making gives influence on the behaviours of each consumer, and sometimes vary on what products they intend to buy or acquire.

Problem recognition is the first stage, where the perceived need. It involves perceiving the difference between the ideal and actual situations of face-to create solutions.

Information search and find the value of production is the second stage. Search information clarifies the options available, which the consumer may consider. It can be in two ways: In-house search as a scan of past experience or knowledge, or an external ...