Enclosed is the report you requested, giving our opinion regarding future acquisitions and the analysis involved in the process. Please let me know if you have questions or need further information.
Yours truly,
Brian Smith
Enclosure
First American Corporation background
The second case is selected because it is one of the first few corporations who realised the importance of client segmentation, which contributes to the research in terms of strategic and technical solutions. First American Corporation (FAC) had successfully transformed from a business losing 60 million dollars per year in 1990 to a profitable and innovative leader in the financial services industry ten years later. FAC's success is achieved through an ambitious strategic vision, and investment in DW enabled that strategy. .
In 1894, C E Parker, a local businessman, merged Orange County Abstract Company and Santa Ana Abstract Company, the two firms, which handled title matters in Orange county, California, to create the Orange County Title Company. During its first 70 years, the group's growth was modest but steady. In 1924, it became one of the first abstract companies (an organization that maintains and compiles legal histories of parts of real estate called abstracts of title) in the state to issue policies of title insurance. Under Mr. Kennedy's leadership, the group undertook initiatives to expand outside the boundaries of the county after 1948. In 1957, the Board of Directors authorized an expansion plan with the intent of becoming a major player in the Southern California market. In 1964, the group launched its initial public offering in the over-the-counter market.
In 1968, the group was restructured into a general holding group and was re-named as the First American Financial Corporation. By 1982, the group had expanded its presence throughout the US. In 1984, First American introduced its home warranty products. A year later, the group launched its real estate tax service. In early 1990s, First American acquired a credit reporting company. The group got listed on the New York Stock Exchange in 1993, after trading on the NASDAQ and over-the-counter market for 29 years. During 1990s, severe competition from rivals in the banking industry nearly pushed FAC into oblivion. With the new Chief Executive Officer's lodgement, FAC with its top management gradually walked out of the shadows. Recognised by top management, a long-term strategy is the secret of surviving in the industry. After a round of strategy selection, FAC decide to adopt a so-called 'customer intimacy' strategy. The CEO realised that they would need to “create a basic change in the fundamental way that bankers approach the business.” The increasing competition in title insurance industry reduces the market share of the company.
In 2000, the group changed its name to The First American Corporation to reflect more accurately its diverse business mix, which included a number of non-financial services. Two years later, First American sold its subsidiary, First American Fastrac Systems, to Ithaka Holdings in order to further focus on its core ...