COMPETITOR ANALYSIS

Competitor Analysis, Potential Development and Sales Growth Recommendations

Competitor Analysis, Potential Development and Sales Growth Recommendations

Industry Analysis

World wide

Emerging markets continued to outperform in the hardcopy peripherals space, growing at an average of 13% year over year compared to worldwide shipment growth of 7.2% in the first quarter of 2011 (1Q11). According to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, the worldwide hardcopy peripherals market recorded more than 30 million unit shipments in the first quarter of 2011. Similar to the last two quarters, monochrome laser led the pack in terms of growth with close to 8.5 million units shipped and 22% year-over-year growth. Idc.com

Emerging economies will dominate the global IT spending marking strong growth. The emerging markets of the world with strong economic fundamentals are estimated to witness robust growth in IT spending as well. According to industry estimates, emerging markets are estimated to account for 27% of global IT spending by the end of 2011. BRIC in particular is estimated to contribute to 44% of emerging markets spending. China alone is estimated to generate 54% of BRIC's spending, and is positioned to surpass Japan and will be the number two IT market by 2013.

Competitor Analysis

List of competitors based in UK

Markem Imaje

Domino Printing Sciences Plc

Local dealers that also include Open Date

Videojet

Allen Coding

Valentin

In order to analyze the growth and success of top competitors of Open Date, we shall first examine the UK market leader in printer manufacturing. The UK market leader in hard copy peripheral is Markem Imaje.

Markem Imaje

The company Markem-Imaje is a trusted global provider of solutions for the identification and tracking of products, offering a full range of reliable and innovative ink jet, thermal transfer, laser system and printer-applicators, as well as systems based on radio frequency identification (RFID). The company Markem-Imaje offers fully integrated solutions that ensure product quality and safety, regulatory compliance and retail facilities, simplify product recalls and improved manufacturing processes.

At the company Markem-Imaje has over 30 subsidiaries around the world, so we can offer more than 40,000 customers the best solutions in the field of coding and marking products. In addition, the support of the company Markem-Imaje provides 6 research centers, several equipment repair centers and manufacturing facilities located in strategic locations around the world.

Present in 120 countries, Markem.Imaje offers a complete range of systems printing based on inkjet technology, thermal transfer and laser. 100% subsidiary of the Dover Group, based in New York, is the first Markem.Imaje global provider of identification and traceability. It has more than 2800 employees around the world and published in 2007 revenue $ 763 million.

An effective knowledge transfer Imaje started the project in July 2005 collaboration with its partner Aegis Consulting for implementation. The company has opted for all features of SAP ERP production management, sales, distri- tion, finance. The solution included also the SAP NetWeaver Portal, become a key tool to share infor- tion and facilitate collaboration during the project. Aegis consultants worked hand in hand with Imaje for parametric filtering end of the solution, even ...