COMPARISON AND CONTRAST

Comparison of communications and the social and cultural differences between 1960 and 2010

Comparison of communications and the social and cultural differences between 1960 and 2010

Introduction

The need to interpret social and cultural differences is obvious today. Many societies are multicultural, and many citizens and organizations collaborate across geographic and cultural boundaries. Although it is typical for citizens to perceive themselves as unique and to be relatively parochial, parochialism is not a good strategy for the future. According to Adler (1997, 10) "parochialism means viewing the world alone through one's possess eyes and perspective. A person with a parochial perspective neither ...