Company Profiling and Marketing Plan of Jet Blue

Mission

Jet Blue's mission statement is “to be the leading low-fare, low-cost passenger airline offering high quality customer service to underserved markets and customer who are looking for the best value in their flight. 

Goal

The goal of Jet blue is to provide high level supreme quality in low fair. The idea is to not compromising on quality and providing low fair.

SWOT Analysis

Strength

Strengths are the key forces for a company as it identifies and help the organizations to move towards the goals and objectives that were previously set by the management which ultimately affect the overall efficiency of the organization like Jet Blue (Connor, 45).

Weaknesses

These can be in the form of no clear management styles, poor image, research and development issue, competitive disadvantage, poor track record, insider problems, financing problems and possible training problems by managers and supervisors for instance like the airline industry.

Opportunities

These are factors or the elements that the Jet Blue should concentrate on as they are considered as the core factors which guide an organization in moving towards the goals which ultimately affect the efficiency and effectiveness of the Jet Blue (Doganis, 66).

Threats

What makes Jet Blue to be strong is to identify possible threats within its operational base. The threats to Jet Blue is in the form of government policies, research, competitive pressures, new entrants, changing customers' tastes, adverse demographic changes, recession, growing bargaining power of suppliers and customers.

Company with Competitors

The competition that jet blue faces is fierce so they have to keep their promotional strategies intact all the time. The competition in the airline industry is very strong as there are some figures of competitors that can contend on one position as products are the service and normally, there is furthermore low swapping cost upon opting for leaving the industry. If rivalry is weak this will result to increase in prices of services at the detriment of consumers and ultimately increase profits and vice versa among the industry of Jet Blue (Connor, 45).

Company's Plans for Market Expansion

Jet Blue airway's all economy service, as part of its winter schedule forty-six across to launch new flights will be effective after November 1, 2010. Besides the introduction of new flights at existing fields, with immediate effect, all over the world, airlines have introduced nine additional areas. With having Jet Blue as part of our discussion let us enable and see that exactly on what parameters are these carriers different. With other airlines having a worldwide reputation, there have been exceptional traits and distinctive qualities on the basis of which people prefer as their first choice (Lynn, 1995). There have been several qualities that are being highlighted on this account; however, we shall discuss them on a side-by-side platform. In comparing these two, few points have been highlighted.

JetBlue: Global Company

Jeb blue flies to 65 destinations around the world. Most of its destinations are in European region. In order to become efficient globally they need to improve the operation efficiency, Jeb blue Airways should ...