COMMUNICATIONS AND MEDIA

Communications and Media

Communications and Media

International Communication

International communication is defined as a comprehensive approach to all communications: corporate, marketing and internal. It is presented as a uniform approach which seeks to chart a territory for the company and to impose various forms of communication.

International communication Research consistency between the content of messages, the reality of the business, brands and products and objectives

Analysis

Corporate communication is not decided in the abstract: it is part of a International trajectory. Some authors include this concept in a systems approach, in the heart of the strategic dimension of the company (Atkin, 1990).

It is not, for organizations to manage "parallel" internal and external communication, this is to ensure consistency and compatibility between messages towards all stakeholders (customers, prospects, staff, partners, associates). The company, through the implementation of a International communication, contradictions reduced, increasing the involvement of its staff, the first ambassador of the firm.

The communication plan brings together the programs internal and external communication of the company pursuing the same goal: development. It therefore sets, objectives, messages, targets, and strategy and policy instruments. The guide summarizes the communication messages and communication procedures. It outlines the rules and how to implement or enforce them. The communication plan has a financial; a budget must be set at beginning of year.

How to succeed in International communication? There is no magic: every company is a special case. It is not enough to know how a communication operation, must still know the coaching staff, media, and argue with the various stakeholders of the company.

To assess the impacts of International communication, the qualitative method is often used. It consists in measuring the evolution of certain criteria set in advance (reputation, staff feedback, impact on internal motivation, development and exploitation by the media).

Interpersonal

The reflexive nature of interpersonal communication and interpersonal communications is accepted by interpersonal communication scholars as both inherent and axiomatic. People draw upon their understanding of an association to enact relationally appropriate behaviors, to interpret a partner's actions, and to select interpersonal communication strategies. Reciprocally, people define and come to understand their interpersonal communications based on the meanings they derive from interaction. Interpersonal communication functions to establish interpersonal communications when messages are produced or processed in ways that suggest the formation or escalation of a personal bond between interaction partners. Interpersonal communication functions to maintain interpersonal communications when message production or processing reinforces and sustains preexisting levels of involvement. Scholarly efforts to understand these interpersonal communication functions focus on how thoughts and words create, define, modify, and maintain interpersonal communications. This paper will focus on interpersonal relationships and the basic principles of the communication process (Cupach, 1994).

Analysis

Theoretical perspectives on interpersonal communication prominent in the 1970s also emphasized intrapersonal and cognitive processes. In particular, social exchange theories addressed how rewards and costs contribute to the stability and satisfaction of ongoing associations. These approaches emphasized how people make decisions about social interpersonal communications to maximize personally profitable experiences . People tend to continue interpersonal communications that have provided rewards in the past, and interpersonal communications are stable when partners can ...