Communication Process of Private Sector in Social Healthcare Management in the UK

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ACKNOWLEDGEMENTS

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Abstract

Communication of private sector entities in Social Healthcare Management concerns with developing and refining persuasive health communications. Social healthcare management communications in private sector emphasize on informative, persuasive, and motivating behavioral changes. This enables the private companies to better manage information flow and conform to government's obligatory reporting requirements. Social healthcare management system in UK operates under intense public expectations and scrutiny for its impact on society. Communication process of private sector involves addressing communication risk and media advocacy. Results show that success probability of health communication campaigns by the private sector in social healthcare management in the UK is modest to effectiveness of social marketing and commercial advertising to reach target audience. Communication process of private sector in social healthcare management in the UK focuses on assuring adequate media exposure for their messages.

TABLE OF CONTENTS

ACKNOWLEDGEMENTSII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background1

United Kingdom and policies2

Introduction3

Purpose of the research3

Statement of Problem4

Scope and limitations of the research4

Significance of the Study5

Aims and objective6

Research questions6

CHAPTER 2: LITERATURE REVIEW7

Research Design7

Introduction8

Realization of social healthcare management10

Communication processes stimulating social healthcare activities10

Social healthcare and social enterprise11

Communication studies12

Communication Triads15

Barriers to Communication18

Private and public sector20

Viewpoints of social healthcare management22

Social healthcare communication orientations23

Communication processes in Social healthcare25

Addressing Social healthcare27

CHAPTER 3: METHODOLOGY35

Qualitative and Quantitative Design35

Data Collection Methods35

Sample size36

Instrumentation36

Treatment of the Data37

Research ethics37

CHAPTER 4: DISCUSSION38

CHAPTER 5: DISCUSSION OF THE FINDINGS48

CHAPTER 6: CONCLUSION AND RECOMMENDATIONS55

REFERENCES60

APPENDICES66

Questionnaire66

CHAPTER 1: INTRODUCTION

Background

In this study researchers include a discussion of their bias so the reader could sense how the researcher shaped the entire project, and, in particular, the interpretation of findings. Biases could alter the direction of a research project and might focus the inquiry toward a researcher's pre-existing viewpoint. The researcher observed that in practice the researcher must disclose known biases and discuss the values that would shape the narrative and includes his or her own interpretation in conjunction with the interpretations of participants. The research is intended to focus on the of communication process between private sector in social healthcare management in UK. In this chapter the researcher will provide the information about aims and objective. It will also provide information about the research questions. The scope, purpose and limitation for this study are also discussed ...