COMMUNICATION AND MEDIA

Communication and Media- Advertising



Communication and Media- Advertising

Introduction

The term media mainly refers to means of communication for example television, newspapers, magazines and radio etc, if a literal approach is taking towards its meaning. It also is used in the context of press or reporting agencies as a collective noun. It could also be said media refers to the different communication channels which are used to deliver news, entertainment, data, and promotional messages etc. It doesn't not only include all the broadcasting methods, as all the narrowcasting methods are included in it. As it is evident that media refers to ...