Commodification of Feelings

Abstract

This paper proposes to use the prospect of managing emotions as a lens through which to examine the self, interaction and structure. It presents the argument that emotions can be subjected to acts of management and that often happens. The individual often performs work aimed to produce or inhibit feelings of how to make "appropriate" to the situation. The prospect of managing emotions borrows interactionist perspective emotions. It differs from the perspective of a dramatic and side view of another psychoanalytic. It allows us to examine more closely, as these perspectives, the relationship between emotional experience, emotion management, feeling rules and ideology. We consider the rules of feelings as the aspect of ideology dealing with emotions and feelings. Furthermore, this paper will present examples to explain the idea of commodification of feelings.

Commodification of Feelings

Introduction

The information society has been strengthened by the existence of network technology, which, at the same time, allows the use and abuse of a variety of information on different topics. This strengthens consumer practices, as it meets particular needs mass, as the search for affection or company, in other words, the urgency to fill the void left by the failure of a face-to-face: the absence, in a market society was seen as an assertion of individualism versus what it means or can represent the dependence on others or the group.

Then, it has declined by the collective concern. It follows, therefore, that the individual cares about himself, and in his health troubles is, one that a variety of commercial mass media has been identified with the "look good" in front of the other, is i.e., what makes it different are the alleged measures can achieve it by eating "miracle" products or, rather, through the use of special equipment for the completion of exercise: aid is "important" for the construction of an appearance or image in the likeness of God, but not the "Market God". And this raises the following: where's the body? When what is being valued (and sometimes consume minutes or even hours on it) is just building an image that is looking for a dream aesthetic, to create a passion for apparently unrelated to the real.

Discussion

In this case, the body must adjust to an image, and should work for it, so that, once achieved that goal, you can achieve success or recognition. For example, the bodies of the fighters work intensely in gyms, but behind this work is the need for your body to be transformed into a means for the private business of the promoters of the "sport of fists "along with major television companies, to continue encouraging private fortunes. Thus, the individual uses his body to achieve monetary success, and some of the benefits are for personal use. In other words, it reinforces the idea that a "picture is worth what is behind", i.e. more than the real body whose existence is finite, and also do not care about the negative consequences of being an ...