COMMERCIAL RELATIONSHIP

Commercial Relationship



Commercial Relationship

Introduction

In today's world where entrepreneurship and owning your own business is considered to be the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and every year but only few of them are able to maintain their position in the cutthroat competition and rivalry (Williams, 2003, 23). Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it. Strategies are the nub that decides the success or failure of an organization. As we all well aware of the fact that, the main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfil this main ambition of the business, managers totally and completely rely on the make and buy decision strategies that they devise. Strategies provide direction to the business.

This paper will be illustrating the strategies for make and buy decisions that have helped the Harley Davidson in getting success in the industry of the motorcycle and how the new management after the purchase through LBO initiated the process of revitalization of the brand of Harley Davidson. The new management indulged into the turnaround strategy to deal with the brand chaos and they also successfully improve the relationship with the network dealers.

As mentioned above that basic purpose of this report is to discuss the management of strategies for make and buy decisions of Harley Davidson in a holistic approach. In today's world, the phenomenon of globalization is in vogue (Harley-Davidson: Marketing an American Icon, 2011). This phenomenon of globalization urges organizations to expand their business and search better opportunities across the border. When an organization decides to go international then the management of that the organization has to devise strategies to meet the global challenges.

About The Organization

The Harley Davidson name stands for customer satisfaction. Harley Davidson is a global organization that is dedicated to using advanced technology to produce the most superior motorcycle in the domestic and international markets. Their philosophy is to stay competitive and continue growth worldwide to remain profitable and survive. Harley Davidson employees are the foundation of the company and they are the driving force behind the Harley Davidson name. They are able to compete because of the total team effort of our employees (Harley-Davidson: Marketing an American Icon, 2011). Harley Davidson is devoted to fulfilling dreams of customers and they believe that there is not a motorcycle riding experience like a Harley Davidson's. They push excellence though their Harley Davidson bar and shield logo that says superior quality. Harley believes in honesty and loyalty and these morals are the heartbeat of our organization. They continue to do their part in supporting all environmental laws in every country they do business.

Discussion

Many organisations outsource activities to specialized companies and/or to low-cost countries. However, there are also organisations that decide to in-source activities. These decisions should be based on a professional ...