COLOR PSYCHOLOGY

Color Psychology

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Color Psychology

Introduction

Color psychology refers to the study of color as a human behavior determinant. Instances comprise of investigating the association between outcome of the match in football, and quantification of individual color preferences.

Discussion

Color Preference

Color preferences in the color psychology are the group or individual tendency in preferring few colors over others, such as a preferred color. Preferences of color are intensely rooted emotional response that seems in lacking any logical basis, still the powerful color rules influence peoples' preferences in everything from the car they buy to the clothes they wear. For a number of people, purchase a green car is unimaginable. Such shoppers will willingly pay dollars more in obtaining the car in a different color, or they will not prefer the green car and choose a completely different car in a color they prefer.

Personality of Color

Personality has an effect on not only reaction to different colors, but sensitivity of color in general. Introverts are in fact more responsive in shape, whereas extroverts are actually sensitive to color. Color refers to more influential with its viewers in comparison to shape, but as introverts are to shape, while extroverts are relatively more responsive to color. Moreover, introverts are likely to prefer lighter colors and extroverts have a preference over brighter colors (Gage, 2000, pp.18-110).

Emotions, Feelings and Mood

Interior designers and artists have long comprehended how color may radically have an effect on emotions, feelings and moods. It refers to an influential tool of communication and may be used to cause physiological reactions, influence mood and signal action. Some colors may lead to an increase in blood pressure, cause eyestrain and increase metabolism. Colors in the red color spectrum area such as yellow, orange and red and are known as warm colors. Such warm colors stir up emotions ranged from comfort to hostility and anger feelings and feeling of warmth. For instance, red color is used in stimulating the mid and body and to boost blood circulation, while blue was deemed in treating pain and soothe illnesses.

Color Relationships

On the color wheel, adjacent colors are next and harmonize to each other, as well as work well together such as Magenta and Purple or Yellow and Green. Adjacent harmonize colors usually enhance the impact of the both colors on human. On the other hand, two colors are contrasting when on the color wheel, they are on different segments such as blue is from the cool half while red is on warm half. These colors lower the influence of both extremes on human psychology (Rhodes, 2011, pp.24-122).

Complementary colors refer to colors pairs which are of conflicting hue in the model of color. They balance the influence of both the colors like red with green. However, colors on the blue spectrum side are cool colors like green, purple and blue, which can be described as calm while may also evoke feelings of indifference or sadness. In the red color spectrum area are called warm ...