Coca Cola will invest $ 1 billion dollars in Philippines

Which one, specific US company is the focus of this article? In which specific country/region of the world is this company's business the topic of the article?

I believe Coca-Cola will aim on increasing trading and advancing its consignment capabilities in the country. Coca-Cola said its procedures in the Philippines have glimpsed powerful development on the back of some new goods throughout the first half of 2010.

What is the main idea of article? Provide a brief summary.

The main idea of this article is buying into broadcast throughout a visit of Philippines President Benigno Aquino Jr. to the United Nations General Assembly in New York. Last month, Pepsico said it would invest $250 million in Vietnam in the next three years in both its nourishment and beverage businesses. In May the business said it would invest an added $2.5 billion in China in the next three years, in supplement to the $1 billion buying into it broadcast in 2008 and designs to entire this year. The impel broadcast Tuesday by Coca-Cola brands the second

From the article, can you describe the target market?

In my opinion Coca-Cola and competitor PepsiCo Inc. have been increasing their worldwide markets as overseas finances expand. The businesses can deal more beverages as persons have more disposable earnings as those appearing markets improve.

Please describe in detail the marketing challenge(s) faced by this US company in the international business situation that is the topic of the news article. What is the role for marketing in meeting these particular challenges? Describe in detail what marketing should do/ is doing as stated in the article and in your opinion.

I think the proceeds furthermore buffer flaw in the household market. Drinkers in the U.S., Europe and other evolved markets have been tapering their buys of supple beverages and other beverages in the feeble economy. They're furthermore moving to juice extracts and teas for wellbeing reasons.

Based on your learning thus far in this course, are there any insights/recommendations that you would offer the marketing team of this company with regard to the particular situation/issues described in the article?

Last month, Pepsico said it would invest $250 million in Vietnam in the next three years in both its nourishment and beverage businesses. In May the business said it would invest an added $2.5 billion in China in the next three years, in supplement to the $1 billion ...