Coca Cola Analysis

Coca Cola Analysis

Introduction

This report is about the case analysis of Coca Cola Company. According to the company's mission statement, which is available on the company's website, the company states that, “At the Coca Cola Company we strive to refresh the world, inspire moment of optimism and happiness, create value and make a difference”. The company has been operating for more than one hundred years. According to the company's corporate website, the company was first established in the year 1886. The company has a history of success tied up to it. Coca Cola Company is one of the leading beverages company operating in the world. Nearly this company exports or manufactures its products in all the continents. Today the company has more than one million employees working in different parts of the world. The company sells its beverages in more than two hundred countries around the world. This is a huge number, and this shows that this company has made its mark in nearly every country of the world. Coca Cola Company has more than three thousand five hundred beverages, which it sells to its loyal customers all around the world. The company has also a history of paying increased dividends. The company's dividends have been increasing for more than forty nine years. This is a very healthy sign for the Coca Cola Company. Increased dividends each year show how strong a company is this also attracts investors for the Coca Cola Company. The company has been operating for about more than one hundred and twenty five years. According to a survey conducted by the Coca Cola Company, the company claims that it serves more than one billion and seventy five million customers on a daily basis (The Coca Cola Company, 2012). This is an extensive number, and proves how strong the company is.

However, no matter how big a company or a business is, it does face some kinds of problems. Similarly, the Coca Cola Company also faces some problems. Some of these problems are related to economic issues and environmental issues, while some relate to internal issues. The biggest and one of the strongest rival and competitor of the Coca Cola Company is Pepsi Co. Ltd. This report will contain a PESTLE (Political, Economical, Social, Technological, Legal and Environmental) analysis. Apart from the PESTLE analysis, a SWOT (Strength, Weakness, Opportunities, and Threats) analysis will also be performed. Following this analysis, major issues facing the Coca Cola Company will be examined with appropriate supporting information, and alternatives will be proposed for the problems identified. In the end of this report, an implementation strategy will be proposed in this report, which will highlight the key steps that should be taken by the management to mitigate its problems or eliminate them. This report will also highlight some key issues facing by the Coca Cola Company in its Indian region. The PESTLE analysis and the SWOT analysis performed will also highlight issues in its operations in ...