CIM

CIM

Universal Networks International

Introduction

The increasing needs of the present age of technology have given businesses the new ways to think and work in order to manage tasks effectively. There are many innovations and advancements in the present era every day. Whether they are businesses or households, the demand of developed technology and techniques has increased in every sector of work, just as the demand of other progressive elements has heightened; there is also a huge increase in building relationships with customers. Businesses have focused more on the value of CRM these days. Specially, certain service providers such as network companies have to ensure valuable, sophisticated and functional infrastructure, in order to manage their customers with the timely services. The exponential growth in the network users has given the network providers a competitive advantage in the industry.

The UNI or Universal Network International, which was formerly known as Universal Global Network, owns television channels in the states of Europe and Latin America. Initially, NBC had owned channels only at two places in the world; however, in 2007 the UNI obtained Sparrow hawk Media Group which is a British private equity-based company. This company manages a collection of digital television channels and it integrated itself into Universal Global Network.

In the year 2009, the Universal Network had announced that the company will give all its focus to its five brand channels with the word “Universal” in its name. They include Universal Channel, 13th Street Universal, Syfy Universal, Diva Universal and Studio Universal. In all, the UNI broadcasts more than 70 different channels by now. The channels of UNI are broadcasted in different countries including Australia, Benelux, Germany, France, Hungary, Japan and many others.

UNI, the global channel of NBC Universal, aims to be one of the premier and primary entertainment networks of the world, which delivers quality enriched content and compelling brands to its subscribers which amount to more than 243 million across 150 countries in the entire world. Its compelling marketing strategies and excellent customer services have enables the company to deliver high quality services in form of information and entertainment to its subscribers. (UNI, 2010)

The UNI delivers its services with a vision to be in the category of world's most loved entertainment brand. The management at UNI believes that the people all over the world can be united by the great power of entertainment. The portfolio of the brands of taste making channels of UNI is visualized to be expanding to more than 200 channels by the end of 2015. It will further add to its growth by introducing new and diversified services for its customers in future. Thus, the company will stand among the industry leaders in next few years.

Universal Network International has now entered into the category of the leading companies of media and entertainment in the whole world. Besides this, it also serves to facilitate its subscribers with the provision of news and information to the audience located globally. Movies 24 and Steel are also the Hallmark Channels operated ...