Chapter 4

Chapter 4

Chapter 4: Result

The preferred sample included 8 solely female respondents between the ages 17-25 years, who where all residents of Milan. Furthermore, the respondents were selected on the basis of being users of one of the top three local brands of Italy. The questionnaire survey had the purpose of exploring the identification of preferences in terms of fashion and designs amongst consumers within the target market.

Analysis

What do you think of Friis & Companies prices

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

low

3

37.5

37.5

37.5

neutral

4

50.0

50.0

87.5

high

1

12.5

12.5

100.0

Total

8

100.0

100.0

This question seeks to find out respondents opinion regarding the company prices. Price is an important factor, and it is essential to find out customer's opinion about prices. The above table reveals this fact that most of the female respondents in this survey believe that Friis & Companies prices are neutral, and only 125 of the respondents consider the prices are high. it can be said that there is no need to make any adjustment in the prices because majority of the respondents are satisfied with the prices.

Do you think Friis & Company could be successful in the Italian market?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly agree

1

12.5

12.5

12.5

Agree

1

12.5

12.5

25.0

Neither agree nor disagree

3

37.5

37.5

62.5

Disagree

2

25.0

25.0

87.5

Strongly disagree

1

12.5

12.5

100.0

Total

8

100.0

100.0

In this question we want to find out what people think regarding company's success in the Italian market. from the above table it can be found out respondents have different opinion about the company's success in the Italian market. Some of them believe that this company can be successful in the Italian market and they meet up Italian customer's expectation. Form the above table it can be seen that majority neither agree nor disagree with this statement.

What do you think about the quality of the garments?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

neutral

3

37.5

37.5

37.5

high

2

25.0

25.0

62.5

extremely high

3

37.5

37.5

100.0

Total

8

100.0

100.0

This question seeks to find out respondents opinion about the quality of the garments. Company should make sure that their potential customers should have a good perception about the quality of their germens. Quality is an important fact because it majority of the people prefer products high in quality. From the above table it can be found out that 37.5% of the respondents have a neutral opinion about the quality of the garments, 255 of the respondents believe that quality of the garments are high. 37.5% of the respondents think that qualities of the garments are extremely high.

Do you know any Danish fashion brand?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1-5

1

12.5

12.5

12.5

5-10

1

12.5

12.5

25.0

10-15

3

37.5

37.5

62.5

More then 15

3

37.5

37.5

100.0

Total

8

100.0

100.0

This question seeks to find out about how much people know about the Danish brands in Italy. Since more awareness regarding Danish brand in Italy can result in more customer attraction. It also shows that people are more interested to buy Danish products in Italy. If people do not have enough information about the Danish Products then company should come up with plans that promote Danish products in Italy. They should develop some plan that show what advantages Danish Brands have as compare to other brands. From the above table it can be seen that majority of the respondents know about the Danish brand. It can be seen that 37.5% of the respondents know more than 15 Danish ...