CHANGE MANAGEMENT ANALYSIS

Change Analysis of 3 Tier Research and Consulting Company



Abstract

In this study we try to explore the concept of Change Management Analysis in a holistic context. The main focus of the research is on Change Management Analysis and in 3 Tier Research and Consulting Company based in United States. The research also analyzes many aspects of Change Initiative and tries to gauge its effect on the 3 Tier Research and Consulting Company.

Table of Contents

Abstract2

Executive Summary5

Introduction6

Mission7

Vision7

IT Processes and Challenges7

Outsourcing8

Assessment/Diagnosis8

The need for quality management systems: Customer relationship management databases10

Description of a CRM software system10

Organization change as reactive or proactive11

Analysis of the Change Strategy12

Describe the change implementation strategy-the model of change employed12

Describe how the change was structured and sequenced13

Describe how political support for the change was obtained and how successful those efforts were14

Describe what the change leaders did to prevent or minimize resistance to change; what was the nature of the resistance, and how did the leaders deal with the resistance?15

Describe how momentum for the change was built and sustained17

Describe the monitoring mechanisms and how the information from the monitoring was used or not used18

Results/Outcomes19

Evaluation of the Effort20

Incorporating principles from the course, explain your assessment of the effectiveness of this effort. What was effectively, and what could have been done more effectively?20

Describe what you have learned about “Managing Organizational Change” from this analysis20

Conclusion22

References23

Executive Summary

This case study describes a major change initiative undertaken by a major consulting contracting agency, 3 Tier Research and Development, Inc., engaged in market branding, research, and development in the United States. Focusing on one client account, Go- Green Auto Corp, the study scrutinizes relevant organizational theories as they apply to real-time organizational leadership and change-management strategy scenarios. Members of the studied organization from one office in Southern California, predisposed by their own mind-sets and training in the organization's mission statement and policies and procedures of operation, voluntarily participated in field research that included questionnaires and interviews by the researcher.

The paper has described the changes that have made to the company processes and the strategies which the company implemented while dealing with the change.



Change Analysis of 3 Tier Research and Consulting Company

Introduction

The paper describes a biggest change initiative taken by a major consulting contracting agency, 3 Tier Research and Development, Inc. 3 Tier engaged in market research, branding, and development in the US, on behalf of their client, Go- Green Auto Corp. The study discovers and evaluates change-management theory and organizational leadership from the literature in order to set the stage for the case, which incorporates open ended interviews and questionnaires developed by subject matter experts who were engaged in research to prove their various working hypotheses or models. All feedback and response, primary source interviews, and secondary source literature review were put to the test of flexible, yet rigorous, inductive reasoning to eliminate latent research bias that tries to fit theories to real time practice. The stakeholders and subjects of the company under study participated in the research; Participants were from one office in Southern ...