CHANGE IN ORGANIZATION

Change in Organization

Change in Organization

Introduction

Avon Products, Inc., was one of the world's largest direct-selling merchandisers of beauty and beauty-related products. Avon's product line includes skincare items, makeup; perform fragrances for men and women, and toiletries for bath, hair care, personal care, hand and body care, and sun protection. It also includes an extensive line of fashion jewelry, apparel, gifts, and collectibles.

Avon Product Line

Makeup

Avon Color has targeted product lines that represent the latest innovation in high performance, top quality cosmetics:

Beyond Color anti-aging treatments with color cosmetics

Hydra Finish silky-smooth with a cool and lightweight feel

Perfect Wear transfer-proof, long-wearing products

Color Trend embraces trendy, chic colors at low prices

Skin Care

Anew comprehensive line of age management skin care

Avon Skin Care perfect problem/solution products

Basics simple, easy to understand, and affordable skin care

Clearskin acne-fighting products for oily, blemish-prone skin

Moisture Therapy clinically developed for dry skin

Hair Care

Advanced Techniques hair care line has over 22 high performance hair products for every hair type, age group, and ethnic background

Herbal Care offers a range of hair care products formulated with a special complex of botanicals

Fragrance

Avon releases one global fragrance brand per year, launched at the end of the year to coincide with the holiday season

Bath

Avon provides a core of global products, while giving the individual countries free reign to adapt and create products and packaging that they know will appeal to their unique customers. Avon has different brand such as Skin-So-Soft, Naturals, Aromatherapy, foot works, Avon Bubble Bath and Milk Made

Jewelry

Avon specializes in exclusively designed fashion jewelry including pierced and clip earrings, necklaces, bracelets, rings and watches. Avon develops gold and silver-tone costume jewelry, and genuine 925 sterling silver, featuring genuine and simulated stones and pearls.

Over the past 118 years Avon has seen it all from ding-dong to dot-coms with its three million strong representatives worldwide. With their new CEO Andrea Jung at the helm, things are going to look a lot of different at Avon. Being at the crossroads of the new Internet age and the millennium, with three-quarters of American women working, Avon's direct-sales model seems out of date indeed.

Leadership Behaviors and Skills

Transformational Leadership

Leadership is particularly important in companies trying to meet the challenges of a changing environment. Research has found that some leadership approaches are more effective than other for bringing about change in organization.

As Daft (2003) stated transformational leader is distinguished by a special ability to bring about innovation and change by recognizing followers' needs and concerns, helping them look at old problems in new ways, and encouraging them to question the status quo. Transformational leaders create significant change in both followers and the organization. They have the ability to lead changes in the organization's mission, strategy, structure and culture, as well as to promote innovation in products and technologies.

A good example of transformational leader is Andrea Jung. She focus on intangible qualities such as vision, shared values, and ideas to build relationship give larger meaning to diverse activities, and find common ground to enlist followers in the change ...