CASE STUDY: THE LEVI'S PERSONAL PAIR

Case Study: The Levi's Personal Pair



Case Study: The Levi's Personal Pair

Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%, 75% of women dissatisfied with their jean fit and the advancement in information communication technology, the market is very favorable for Levi's Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market. The proposal would reduce inventory and distribution cost while providing customers with a differentiated product. Also being the first in the Mass Custom market would also reinforce its ...