CASE STUDY

Delta Plastics

Delta Plastics

1. Analyzing the case more closely, speculate which definition of quality each of the four main players was adhering to and discuss your rationale for each employee.

The new material that was produced showed defects in the weekly report generated by the company.

Earlier, one of the employees from R&D department mentioned earlier that there is still need of more testing in order to fine tune the product characteristics in order to eliminate unexpected defects that may occur during production of the plastic containers. Another player Director of manufacturing supported this decision by mentioning that new material should be tested further so that the container might not be cracking during production.

Director of marketing oppose the decision and said that already a lot of amount has been invested in the testing phase and it's better that the company should start the production. Finally the CEO of the company took the decision and ordered to start the production by stating that the company should the production of plastic containers with the new material and if some problem arises, the same will be dealt during the production.

2. Using one of the quality tools presented in the chapter, analyze the defects in the quality dimensions between the super plastic and standard material.

The experience of poor quality is exacerbated when employees of the company either are not empowered to correct quality inadequacies or do not seem willing to do so.We have all encountered service employees who do not seem to care. The consequences of such an attitude are lost customers and opportunities for competitors to take advantage of the market need. Successful companies understand the powerful impact customer-defined quality can have on business. For this reason many competitive firms continually increase their quality standards.

Following were the defects identified in the quality dimensions between the super plastic and standard material:

Uneven Edges

Cracks

Scratches

Air Bubbles

Thickness Variation

3. Based on your findings, recommend a quality control strategy for Delta Plastics, Inc.

An organization can benefit from a Total Quality Management (TQM) program because this sets the direction for the firm and the level of commitment. It helps to define virtually every aspect of the operations functions that must change to support the commitment of quality that will be achieved by the company. TQM is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. (Rosenberg, 1996) TQM places ...