CASE STUDY

Case Study

Case Study: Globalization at General Electric

Corporate ProfileHistory

General Electric Company was found in 1876, when Thomas Edison created in his laboratory electric incandescent lamp. In 1890, he united all which belonged to his company into one company named it as Edison General Electric Company, and in 1892 organized a merger with its direct competitor the firm of Thomson-Houston Company. In 1890, at a plant in Fort the first electric fans were produced under the brand name of GE Appliances. The experiments conducted by Thomas Edison in 1893 with a plastic filament laid the groundwork for the establishment of the first unit of GE Plastics. In 1907, he developed an entire series of heating and cooking appliances. GE Aircraft Engines (aircraft engines) have received official status as the main office of GE until 1987. The history of Aircraft Engines began back in 1917, when the U.S. government offered them to develop the first aero-engine for the nascent aviation industry in the country. GE employees 300 000 customers worldwide and it has headquarter is located in Fairfield United States.Product and Services

At GE, many products are being produced for the customers. GE is said to be one of the largest manufacturer of major appliances in the world, producing GE Profile, Monogram, and many more brands (Lydia, 2003).

Aviation

GE is also known as the world's prominent provider of aviation services which includes the production of jet engines. These engines are supplied throughout the world for corporate, marine and military industries.

Consumer Electronics

GE products are the best in reliability and productivity for which the best of technology is used. This makes life luxurious and increases the usability of GE technologies.

Electrical Distribution

GE also provides a wide assortment of well programmed equipment and systems which ensure safety and reliability of power delivery. The electrical distribution and control solutions handle power in a variety of commercial, industrial and residential applications.Energy

GE also plays a major role in providing energy products and services to 120 countries and above. It has technologies related to oil, coal, nuclear energy, wind technologies and natural gas water. GE delivers solid productivity returns and significant environmental benefits.

Finance Business

GE commercially deals with clients in over 35 countries. They help them by providing loans, equipment leasing, financing programs, commercial insurance, operating lease, which helps in, the expansion of global business.Finance Consumer

GE also has a finance investment. It is a leading provider of credit services, offering credit, loans, mortgages and more. At GE, they serve consumers, retailers, auto dealers and mortgage lenders worldwide.Healthcare

GE is a major provider of medical technologies and services that are produced according to new and improved technologies. These technologies have brought a great improvement in patient's health care. Medical imaging and information technologies have become easy for diagnostics and drug discovery. These medical products help in different clinicians around the world and discover new ways to help their patient's live longer fuller lives (Lydia, 2003).Lighting

After, 128 years GE provides a wide range of innovative products for consumer, commercial and industrial markets.Oil & Gas

GE also provides technology-based products and services globally. These provide complete solutions to the oil and gas industry.Rail

GE also deals with supplying to the technologies related to world's railroads. It is a pioneer in producing these technologies which are beneficial and most efficient for use. These have lead to increasing the business of GE.Software & Services

General Electric is also a major provider of hardware and software services globally and is expert in dealing with dealing with the customer issues and providing solutions for their problems.Water

GE has been a leading global supplier of water treatment from the past 120 ...