CASE STUDY

Case Study

Case Study

Question 1

As the Urban Outfitters increased and amplified, so did the Urban Outfitters heritage and benevolent humanity contributions. Breaking through the obstacles, and making a title for themselves, they increased to be one of the most world renowned and highly regarded emblems in the apparel industry. With an ever-growing market, residing in feel with their clientele and going ahead with their merchandise, this Urban Outfitters has verified them as an Urban Outfitters to assist to the affray of the retail industry (Steinhauer 1996). As Porter's Five Forces are conveyed into the industry, this is another way to investigate the attractiveness of the industry. As businesses augment and become larger, the obstacles of application do as well. With amalgamations and acquisitions, finances of scale are lifting and more effective ways of doing enterprise are being discovered. Also, with the bigger companies, the bargaining of power of the suppliers is reduced because the more an Urban Outfitters buys from a supplier, the more power the Urban Outfitters has. With better-known emblem titles affiliated with higher end goods, the bargaining power of the clientele lowers. The more focused an Urban Outfitters is, the higher the risk of alternate products. As goods are nearer in likeness, the rivalry amidst competitors rises.

Question 2

Industry Structure

The retail industry as an entire can be dividing up into four sections. First are the Distributors that comprise businesses for example authentic components and Handleman. Next is the Internet and Catalogue Retail part in which Amazon.com and eBay fall. The third assembly is Multiline Retail. Placed here are department shops for example Dillard's and all-purpose shops like Target. Finally, the Specialty Retailers deal a kind of goods extending from apparel to publications to cars. (Business Week, January 12, 2004)

Competitors

If the retail industry as a entire was being intensified on, Wal-Mart, Home Depot, Kroger, Target and Sears could be entitled off as the peak five competitors, but if the specialty retail industry (specifically in apparel) the peak competitors would comprise of Abercrombie and Finch, American Eagle Outfitters, AnnTaylor Stores, Hollister, Express and Gap.

Industry Lifecycle

The rank of this industry is dropping into the mature part of the lifecycle chart. The bigger businesses are triumphant out and obtaining the utmost sales. Both the genuine and online shops are evolving too numerous. This is assisting to the over-saturation of the industry. "Online retail is taking a larger share, too. Cambridge (Mass.) - founded Forrester Research Inc. outlooks that e-commerce sales will increase by 28% in 2004 from a year previous, to $122.6 billion. That will work out to 5.6% of general retail sales, up from 4.5% in 2003 (Franklin 2008)."

Industry Trends

For the cause that there is a demand for like goods and this is a clientele propelled industry, the natural environment is highly competitive. As was asserted before, clientele expending is growing gradually, due to levy refunds and whatnot, but it is only in view for the first half of the year and anticipated to taper of for the last cited half ...