CASE STUDY

Case Study

Case Study

Q1As the general manager of the Savoy London Hotel, you have been asked to advise on the plans for the redesign of the reception lobby.

Ans.

a.Identify and evaluate your theoretical considerations with regard to how the layout and design of this area will enable an efficient flow of customers through the process?

b.Justify the possible additional services that the reception function could provide to enhance the customer experience.

(a) For more than a century, The Savoy Group of Hotels has played host to eminent men and women from all walks of life and provided the settings for many glittering social occasions. The Savoy Group's heritage signifies the best of British style and tradition coupled with imaginative innovation. Each hotel within the Group provides its own distinct character and unique style.

ne of a handful of London hotels that can claim to be truly known throughout the world, The Savoy Hotel is located in central London on the Strand. While this is a busy main road its also within a short stroll from the heart of London's nightlife. Indeed the Strand itself is home to some of the capitals best known theatres such as the Adelphi Theatre, Vaudeville Theatre and the Novello Theatre (was the Strand Theatre). Just behind the hotel is the River Thames which separates London into North and South halves. The River is great to walk along its dedicated walking routes, sit and watch the views and working boats passing by or to use its River taxi service and river sight seeing tours.

Before closing for the restoration plan in 2007

The Savoy hotel London has always been a favourite place for the rich and famous looking for the ultimate in exclusive establishments with the very best of traditional English service with the best in modern amenities and technology.

In the late 1800's and early 1900's the famous artist Clause Monet created over 70 paintings from within the Savoy looking out over its views in including the now famous sweep of the Thames. Today the hotel has an artist-in-residence scheme whereby some of today's best artists combine a stay at the hotel with creating new works. These works of art can be seen in an exhibition at the hotel.

Bedrooms

Many rooms have views over the Thames.

Standard bedroom amenities include dual voltage sockets (European, American), high speed internet access (WiFi and also via TV), Air conditioning and central heating, Alarm clock, stationary, newspaper, mini-fridge, safe, dual telephone line with voicemail, hairdryer (in desk), desk, Cable TV with pay to view movies and fully opening windows. The private bathrooms each have a phone with voicemail, bathtub, shower with rain fall shower head, luxury toiletries, heated towel rack and robes.

En-suite facilities are either finished in tiles or marble with chrome and porcelain fittings. Beds all have feather pillows and feather duvet.

Moderate rooms: 20 sq meters. Suited to single travellers. Art Deco or traditional in style. These rooms have either street or courtyard views.

Fairmont rooms: 25 sq ...