Case Study

Case Study

Case Study

Introduction

Selection of a distribution channel for Avant Mode is determined by multiple factors but the most important one is to understand the type of product, is it an exclusive product or is it a normal goods that it does not conflict with the other Ps of the product. Avant Mode should know how they want to position the product. If Avant Mode want to make it exclusive then the distribution channels will be few and selected in such a way that they are most likely to be reached by the potential customers. If it's highly priced then it will be available in outlets where customers with a specific income group are most likely to shop. If the nature of the product is such that it should be readily available then it should be distributed through all possible channels. Most importantly, the channel selected must match the image of the product that the customers perceive so that there is n confusion.

Export documentation

Documentation is used to keep shipment and delivery on schedule, to describe cargo, for customs clearance, to indicate the ownership of goods for collection purposes or in the event of dispute, and to obtain payment. Export documentation is subject to frequent change and amendment, and requirements vary from country to country. For accurate, up to date information, Avant Mode can contact the International Chamber of Commerce, International Trade Association, Trade Information Center, Export Assistance Centers, or an embassy or consulate of the country to which you're exporting goods.

Freight forwarders usually offer assistance with packing and documentation along with their services for physical transportation of goods. Avant Mode may also wish to consult a professional export counselor.

The following documents are commonly used in exporting, but which of them are necessary in a particular transaction depends on the product being shipped as well as the requirements of the UK government and the government of the importing country. Avant Mode Always needs to check with the UK Government Export Portal or other reliable sources to determine which documents they need.

Bill of Lading: A contract between the owner of the goods and the carrier (as with domestic shipments). For vessels, there are two types: a straight bill of lading, which is non-negotiable, and a negotiable or shipper's order bill of lading, which can be bought, sold, or traded while the goods are in transit. The customer usually needs an original bill of lading as proof of ownership to take possession of the goods.

Air (or Ocean) Waybill: Issued by an airline (or ocean shipper) when goods are received for transport; the waybill travels with the cargo. It is similar to a bill of lading, but cannot serve as a document of title.

Shipper's Export Declaration: Available from the U.S. Government Printing Office and commercial outlets.

Commercial Invoice: A bill for the goods from the seller to the buyer. These invoices are often used by governments to determine the true value of goods when assessing customs ...