Case analysis on Saturn Corporation

Case analysis on Saturn Corporation

Introduction

Saturn Corporation is amongst the world leaders providing web based CRM and database management systems. The company started its operations in 1981. It became a subsidiary of General Motors. General Motors discontinued the Saturn brand in 2010.

Answer to Question number 1

In 1973, the head of United Automobile Workers for General Motors, Irving Bluestone negotiated a joint committee that would focus on providing a more satisfying work environment for employees, who would automatically improve their productivity. The quality of life program incorporated production line workers into decision making and enforced ownership of their actions. ...