CASE ANALYSIS

A Business Case Analysis

A Business Case Analysis

Symptoms

Woodland Hall hotel has been running its businesses for the past 30 years. It is a rural hotel with a reputation of providing excellent, exclusive, and very expensive services at the upper end of the market. It has superb facilities - swimming pools (indoors and outdoors), tennis courts, a nine-hole golf course, a ballroom and durable modem technology gym. In recent years, however, there has been a steady decline in the number of guests. As today, the number of luxurious hotels all around the world has dramatically increased which has in turn also increased the amount of competition in the market for the existing hotels that have been doing good business in the past. As the facilities and luxuries in all these hotels are almost the same or even better at some hotels than others, customers have got much more options and choices to choose from.

Therefore, it is necessary for Woodland Hall hotel that has been a successful hotel in the past to bring few changes to its infrastructure and work towards the organizational development through using different kinds of strategies, which will in turn affect its business operations and once again increase the number of customers using its hotel services rapidly, as there has been a decrease in the business of the Woodland Hotel (Bradford, Burke, 2005). Woodland Hall needs to first conduct a research to analyze the reasons for the sudden drop in the number of customers arriving at their hotel to avail their luxurious services. Through this research, they will be able to figure out the reason of this downfall and the things that other hotels are doing different from them. Once they are aware of the tactics, strategies and services that others are giving to their customers, they can then mold their strategies according to the results of that research. Therefore, it can be said that the reduction in the business or reduction, in the work done in the Hotel, has decreased, which is one of the symptoms of a problem in the Hotel. Furthermore, the employees working in the hotel are also not satisfied, which is also causing an issue in the management of operations at the hotel. This has also led to an increase in the employee turnover at the Hotel. This proves to be the second symptom of a problem in this case. Furthermore, in recent times, there have also been issues related to the maintenance work in the hotel, as there have been complaints from the customers visiting the hotel that the rooms they given not cleaned and that the washrooms were also dirty. This is the third symptom of a problem in this case (Bradford, Burke, 2005).

Problems

The problem that have come up at the hotel which have the symptoms include the fact that the management has not been able to manage the operations, human resources, and the assets of the hotel in a proper manner. Furthermore, it can also be said that the management does ...