CARS

Global Cars Ltd



Global Cars Ltd

Task I

Analysis

Management and employees make up the internal stakeholders. Ireland Global cars Ltds employees do not belong to a union and do not want to because there are excellent relations between the management and the workers. The relationship between internal stakeholders is outstanding in Global cars Ltd Ireland. The mayor investment is also in Ireland. The management team must keep this relation and keep improving it as possible. Communication is essential to align internal stakeholders. Global cars Ltd management must keep this type relation in all foreign markets.

Employees must follow a strong company culture incorporating company values involving customer service, harmonizing service with cost control, and the safety and training. When organization culture is not transmitted efficiently, the organization performance is weak and employees feel disengaged, without feeling of belonging to the organization. Some communication tools to incorporate the organization culture are town hall meetings, company events, company weekly information letter, intranets, training events, informal gatherings, etc. These communication tools help to align employees of all levels to the corporate culture, vision and mission. Global cars Ltd labor force in USA must be reduced to the minimum possible without creating additional problems with the union. In addition, a salary reduction must be negotiated if Global cars Ltds want to survive the present crisis. This message has to be communicated to the union in a strong emphatic manner.

At present time financial stakeholders are worried about the situation of the company. The share price is at all times low. However, the present mission and vision will bring profits soon to the company. Providing innovative products, economic fuel efficient vehicles, and alternative fueled vehicles will result in Global cars Ltd's stakeholders receiving increased profits via increased sales and market share.

SWOT

Global cars Ltd is the world's third largest automobile manufacturer, and their brands are sold domestically and internationally, which include Ford, Land Rover, Lincoln, Mazda, Mercury, and Volvo. In 2006 Global cars Ltd received 30th place in the BusinessWeek-Interbrand ranking of the top 100 global brands in 2006. Another one of Fords' biggest strengths is its' industry leading innovative technology which is shown through product design, safety and production. Ford's large network base is a strength to the company. Global cars Ltd manufactures and distributes automobiles in 200 markets across six continents. Global cars Ltd is also a very ethical company. For years, Global cars Ltd has supported families in need. Global cars Ltd encourages its employees to take two workdays per year to volunteer at an approved nonprofit organization.

Although Global cars Ltd is very successful it does have weaknesses. One weakness would be the decline in its' market share. According to DataMonitor, Ford's overall market share in the US has declined from 21.1 % in 2002 to 17.1% in 2006. Competition, globalization, low consumer confidence, and high gas prices are all factors that contribute to Ford's declining market share. Another weakness of Ford's is it's declining profitability. At the end of 2006 Global cars Ltd recorded revenues of ...