CARMAX

CarMax

CarMax

1. How can a company like CarMax, which faces significant challenges during a recession, uses the FAME method to communicate with its employees?

To understand and initiate the discussion, FAME method implies four major components - Filter, Analyze, Measure and Evaluate. In the case of CarMax, the company pertained to filter the most important assets of the company; in case of recession and its associated problem, although CarMax did face a lot of problems in the midst of creating opportunities for its employees, it was due to analysis and measurement that it led to attrition and waving off its employees with a handsome amount of compensation, evaluating the reactions of both current and laid-off employees (Abernathy, 1996).

2. Create a communication policy for CarMax that incorporates all four elements of the FAME method.

Communication Policy for CarMax:

1. Purpose

This document pertains to imbibe the responsibility on CarMax, pertaining to voice external and internal communication.

2. Goals

External Communication

External communication imbibes within itself the patterns communication that CarMax is obliged to undertake in order to pursue the overall goals and objective stated in company's mission and strategy, which would aim to excel and accelerate linkage with the external environment.

Internal Communication

Internal Communication implies the code of conduct of communication pattern, which shall exist among employees within the boundary of the organization. Mutual information sharing is an important principle to ensure efficient internal communication.

3. Target Groups

External Communication

In the midst of external communication, six (6) major targets shall be considered while adopting and practicing communication. These cover:

Customers;

Investors;

Public administration;

Non-governmental organizations (NGO's);

Media; and

General Public.

Internal Communication

With the staff as the most important asset to the company, assigned project and task managers and coordinators to pertain to cater and scrutinize all tasks of employees assigned to them, along with their workload and personnel management.

3. What are non-verbal methods by which CarMax sales representative can communicate its commitment to customer service and integrity?

Some of the non-verbal methods that individuals could adopt for the purpose and objective of understanding and narrating CarMax's core values and its objective to cater customer service and integrity (Abernathy, 1990). These include body language (the innate vibes, positive or negative, that you sent to people when talking; in case of CarMax, to adopt a tenacious attitude); gestures (movement of ligaments and body parts; in case of CarMax, emphasizing upon the company integrity and commitment towards delivering top-quality cars using hands and gesculation, such as 'the company is ...